Privacy Policy

1. Introduction

BetterBred.com users ("You" or "Your") privacy concerns are important to BetterBred LLC ("Us", "We" or "Our"), and protecting your privacy and safeguarding Your information is one of Our highest goals. You need to know what information is being collected about You through Our website ("Site," as defined in the Website Terms of Use) and how Your information may be used. To that end, this Privacy Policy explains what information We may collect about You.

2. Collection of Information

In connection with Your use of the Site, You will provide the majority of the information We collect about You. For example, We may require You to provide certain information, including, but not limited to, Your name, e-mail addresses, telephone number, and other personally identifiable information ("Personally Identifiable Information"). Other information collected by Us may be provided automatically when You access the Site, such as information gained by observing Your use of the Site, through the use of cookies (described below), and may be obtained from other sources such as Our business partners ("Usage Information"). Personally Identifiable Information and Usage Information are referred to collectively as "Information."

We do not require you provide Personally Identifiable Information to visit Our Site; however, You may choose to provide Us with Personally Identifiable Information through an email message, form, order checkout process, survey, registration process, etc. This Personally Identifiable Information is used only to fulfill the stated purpose of Your communication, order, participation, or use of certain aspects of the Site.

3. No Collection of Children's Personal Information

Our Sites are intended for general audiences and commercial use. We do not knowingly collect any Personally Identifiable Information from children under the age of 13. We reserve the right to delete any information We believe to be in violation of this Privacy Policy.

4. Use of Information

We automatically collect and store Usage Information about Your visit. Usage Information enables Us to refine and offer better services and content to You. We may share the Usage Information We collect with Our business partners. The types of information we collect include, but are not limited to:

• the date and time of Your visit;
• IP addresses;
• browser type, operating system, and language;
• the BetterBred.com pages you visited; and
• the address of the Web site from which You came.

5. Cookies

When You visit the Site, We may place a text file called a "cookie" on Your computer's hard drive. A cookie is a small piece of data that our Site can store on Your web browser, computer, or other device and later retrieve. A cookie enables the Site to recognize You as a prior user, provides the Site with data regarding Your prior use and assists Us in determining what portions of the Site are most appropriate for You. Your Web browser may provide You with the ability not to accept cookies. However, in order to take full advantage of the Site, We recommend that You accept cookies from the Site.

6. Disclosure

We do not sell, license, lease or otherwise disclose Your Personally Identifiable Information to any other parties; except that We may provide Your name to our partners with Your Content as part of the Additional Uses described in the Website Terms of Use and We may share Your Personally Identifiable Information with Our partners with Your consent. We also may disclose Your Personally Identifiable Information (including, if applicable, Usage Information as correlated with such Personally Identifiable Information) when We believe, in good faith, that disclosure is reasonably necessary to comply with laws, law enforcement or court orders, or to protect the rights, property or safety of another person, including Our own property or rights.

We will make every effort to discontinue the use of Your Information as soon as practicable if requested in writing by You. We may need to retain Your Information in Our archives and records to comply with law, resolve disputes, analyze problems, assist with any investigations, enforce Our policies, and take other actions otherwise permitted or required by law.

7. No Liability

We have made significant investments in protecting and safeguarding Your Information. We continuously upgrade and enhance Our security measures as new tools, techniques and technology become available. However, We do not guarantee that your Information will not be misused or disclosed to third parties. We will not have any liability to You for any such misuse or disclosure. If You choose to purchase a product or service offered by another company, any information You share with that company will not be controlled by this Privacy Policy, You do so at Your own risk, and We have no liability to You.

You understand that electronic communications may be accessed by unauthorized parties when communicated across the Internet, network communications facilities, or other electronic means. You agree that We are not responsible for any electronic communication and/or any of your data which may be lost, altered, intercepted or stored without authorization during the transmission of any data whatsoever across networks not owned and/or operated by Us.

8. Consent

By using the Site, You consent to the collection and use of Your Information as set forth in this Privacy Policy. If We decide to change this Privacy Policy, which We may do at any time without notice to You, We will post those changes on this page. By continuing to use the Site after We have posted the changes, You agree to and accept such changes. You should periodically check the Site for changes to this Privacy Policy.

9. Additional Information

We welcome Your questions, comments and requests for additional information regarding privacy of the Site. You accept and agree to be bound this Privacy Policy, the Website Terms of Use, and the Acceptable Use Policy.